Direct Marketing SmartsTM

Direct Marketing training from an expert - Beth Smith

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Sources of Direct Marketing Information - Seminars, conferences, websites, & books

If you want to be a successful direct marketer, start with a strong foundation in the best practices.  Contact Beth Smith if you would like advice on how to fast forward your team's direct marketing efforts or want to find out where you can attend one of her seminars.

Direct Marketing Seminars and events where you can see Beth Smith:

Special offer: save $300 on registration for the DMA Direct Marketing Institute by using this code: INST30

    • October 16, 2016 - DMA Annual/&THEN, Los Angeles - Direct Marketing Boot Camp. 
      Back by popular demand for 8th year!

    • November 7-9, 2016 - Los Angeles DMA Direct Marketing Institute, Santa Monica
    • December 5-7, 2016 - NY DMA Direct Marketing Institute
    • February 7-9, 2017 - Chicago DMA Direct Marketing Institute
    • March 13-15, 2017 - NY DMA Direct Marketing Institute
    • April 5-7, 2017 - San Francisco DMA Direct Marketing Institute
    • May 8-10, 2017 - Chicago DMA Direct Marketing Institute
    • June 12-14, 2017 - NY DMA Direct Marketing Institute
  • Direct Marketing Certification from DMA. Beth Smith's 3-day Direct Marketing Institute seminar is 60% of the certification requirement. The remaining modules are available online.
Some of Beth's Recent Speaking Engagements (partial list):
  • Direct Marketing Seminars and other events

    • September 19-21, 2016 - NY DMA Direct Marketing Institute
    • June 13-15, 2016 - NY DMA Direct Marketing Institute
    • May 9-11, 2016 - Denver DMA Direct Marketing Institute
    • May 4, 2016 - Symantec FY17 Kickoff Event - Direct Marketing Essentials
    • March 21-23, 2016 - NY DMA Direct Marketing Institute
    • February 8-10, 2016 - San Francisco DMA Direct Marketing Institute
    • January 20-21, 2016 - ShopAtHome.com, Denver, CO
    • December 7-9, 2015 - NY DMA Direct Marketing Institute
    • September 28-30, 2015 - NY DMA Direct Marketing Institute
    • June 15-17, 2015 - NY DMA Direct Marketing Institute
    • March 30-31, 2015 - Littleton Coin, Littleton, NH
    • March 23-25, 2015 - NY DMA Direct Marketing Institute
    • December 8-10, 2014 - NY DMA Direct Marketing Institute
    • October 25-26, 2014 - DM University at DMA2014, San Diego Convention Center 
    • September 15-17, 2014 - NY DMA Direct Marketing Institute
    • August 11-13, 2014 - San Francisco DMA Direct Marketing Institute
    • June 23-25, 2014 - NY DMA Direct Marketing Institute
    • March 31 - April 1, 2014 - Nutrisystem, Philadelphia, PA
    • March 10-12, 2014 - NY DMA Direct Marketing Institute
    • December 9-11, 2013 - NY DMA Direct Marketing Institute
    • November 13-15, 2013 - San Francisco DMA Direct Marketing Institute
    • October 12-13 - DM University at DMA2013, Chicago, McCormick Place West. Back by popular demand for 5th year!
    • September 16-18, 2013 - NY DMA Direct Marketing Institute
    • September 10, 2013 - Google HQ, Mountain View, CA
    • August 5-7, 2013 - Chicago DMA Direct Marketing Institute
    • June 17-19, 2013 - NY DMA Direct Marketing Institute
    • May 14, 2013 - Children International, Kansas City
    • March 11-13, 2013 - NY DMA Direct Marketing Institute
    • February 4-6, 2013 - San Francisco DMA Direct Marketing Institute
    • December 3-5, 2012 - NY DMA Direct Marketing Institute, 1120 Avenue of the Americas
    • October 13-14, 2012 Direct Marketing University at DMA:2012 (back by popular demand for 4 years), Las Vegas
    • September 19-21, 2012 - NY DMA Direct Marketing Institute, 1120 Avenue of the Americas
    • August 6-8, 2012 - Chicago DMA Direct Marketing Institute
    • June 11-13, 2012 - New York DMA Direct Marketing Institute
    • May 15-17, 2012 - Denver DMA Direct Marketing Institute
    • April 17-19, 2012 - Chicago DMA Direct Marketing Institute
    • March 5-7, 2012 New York DMA Seminar Center, 1120 Avenue of the Americas
    • December 5-7 New York DMA Seminar Center, 1120 Avenue of the Americas
    • November 7-11, 2011 - Wyndham/RCI Europe and Asia, UK
    • October 1-2, 2011 Direct Marketing University at DMA:2011 (back by popular demand for 3 years), Boston
    • September 19-21, 2011 San Francisco DMA Direct Marketing Institute
    • September 22, 2011 - Google HQ, Mountain View, CA
    • August 15-17, 2011 New York DMA Seminar Center, 1120 Avenue of the Americas
    • June 6-7, 2011 - Adobe HQ, San Jose, CA 
    • May 16-18, 2011 - New York DMA Seminar Center, 1120 Avenue of the Americas 
    • April 21, 2011 - Google HQ, Mountain View, CA 
    • March 1-3, 2011 New York DMA, Direct Marketing Institute
    • February 8-10, 2011 - San Francisco DMA, Direct Marketing Institute
    • January 5-6, 2011 - Adobe HQ, San Jose, CA
    • December 13-15, 2010 - Miami, NCDM Conference
    • December 6-9, 2010 - New York DMA, Direct Marketing Institute
    • November 11, 2010 - Google HQ, Mountain View, CA
    • October 17-26, 2010 - China Post, Shijiazhuang, China
    • October 9-10, 2010 - Direct Marketing University at DMA:2010, San Francisco
    • September 27-29, 2010 - RCI/Wyndham, Parsippany NJ
    • August 9-11, 2010 - New York DMA, Direct Marketing Institute
    • June 27, 2010 - Google HQ, Mountain View, CA
    • June 22-24, 2010 New York DMA, Direct Marketing Institute
    • April 6-8, 2010 - New York DMA, Direct Marketing Institute
    • December 7-9, 2009 - New York DMA, Direct Marketing Institute
    • October 2009, DMA09 Conference, Direct Marketing University Intensive, San Diego
    • October 7-8, 2009 - Cisco, WebEx
    • October 1, 2009 - Xerox Thought Leadership Workshop, Rochester, NY
    • September 23-24, 2009 - Google HQ, Mountain View, CA
    • August 10-12, 2009 - Boston DMA, Direct Marketing Institute
  • DM University "Back by Popular Demand" at DMA Annual Conferences 2009-2014 
  •  Direct Marketing Institute conducted for China Post
    • Shijiazhuang, China
  • The Taylor Institute for Direct Marketing, The University of Akron, Ohio
    • "Direct Marketing in Today's Multi-Channel World" keynote address
    • "It Isn't Creative If It Doesn't Sell" workshop
  • Rocky Mountain DMA, Pepsi Center, Denver, CO
    • "Creating Irresistible Offers That Melt Away Inertia and Get a Response" workshop
    • "Direct Marketing in Today's Economy: How Successful Marketers are Integrating Multi-channel Campaigns" keynote address
Good Information websites - These sites have free information plus member only sections:
 Direct Marketing Association - membership gives you discounts on direct marketing's most important industry events.  It's the only association that is dedicated to all direct marketers.
Target Marketing Magazine and Who's Mailing What archive of direct mail and email currently for competitive research
Marketing Sherpa - Marketing case studies and knowledge reports
Search Engine Land - Danny Sullivan's website with up-to-the minute reporting on important search news
Search Engine Watch - Tutorials on Search Engine Marketing
eMarketer - Good resource for research and analysis on digital marketing, media and trends from 3,000 sources
  Marketing EDGE (for college students and educators)

Call Beth Smith at 928.203.9420 or email her at beth@DirectMarketingSmarts.com
to discuss your company's direct marketing needs.