Direct Marketing SmartsTM

Direct Marketing training from an expert - Beth Smith

   Home      What Attendees Say About Beth's Direct Marketing Seminars
Testimonials from private seminars conducted for Nutrisystem and Alphagraphics
Beth conducts customized private seminars – 1, 2 or 3 days – in addition to her public seminars conducted for DMA.
Here's what attendees have to say about Beth's seminars & presentations:

"Instructor Evaluation: 10 on a scale of 1 to 5!"  - Phil Brojan, SVP Marketing, RCI/Wyndham Worldwide.

"A++++. The content of this session was extremely informative and valuable for myself and my team. Beth did a great job of keeping everyone engaged for both days and her case studies and data made each topic come to life clearly and effectively.  I would highly recommend this course to anyone interested in learning about advanced digital marketing." - Jay Middleton, Sr. Manager, Worldwide Search Marketing, Adobe.

"Fantastic - Thank you!" - Mikel Chertudi, Sr. Director, Media & Demand, Adobe.

"It was an incredible experience! Beth was able to get through vast amounts of material in relevant and useful ways within a short time frame.  Best of all, she was willing to help us individually during breaks and before-after the seminar, which helped us apply the information to our specific needs."  - Jonathan Friedman, CEO, Green Revolution, LLC.

"I took your class in December.  I wanted to say that the advice you gave me has increased our click-through rate by 40%! Thank you for your help!" - Josephine Corichi, Communications Specialist, American Student Assistance.
"The seminar delivered as advertised.  Serves as a great introduction or refresher course to a broad subject. Beth Smith's experience and skill take it to another level and make three days a bargain investment." - Terry Jarnigan, COO, Pasternack Enterprises, Inc.

"Beth, it was great having you as the speaker at our Interaction event.  Everyone has commented on the quality and insight you brought to our event. Thank you." - Mike Kormushoff, Director, Taylor Institute for Direct Marketing.

"Beth, Thank you! You were fantastic, and I heard from many attendees that they really enjoyed both your presentations." - Mary Shaw, Executive Director, Rocky Mountain DMA

“Beth, I just wanted to touch base and send a well-deserved congratulations for the Award you will be winning at the DMA Conference. Having had you as a teacher, it is no surprise that you'll be the recipient of this year's Edward N. Mayer, Jr Education Leadership Award.  The seminar in March was a wonderful educational experience.  I learned several great tools that we are implementing at The Miami Herald.  Our Direct Mail sales channel has grown significantly due to our new focus on sending more targeted mailings coupled with a special unbeatable offer. Thanks for all the great tools.”  – Rene Lopez-Cantera, Subscriber Development & Loyalty Manager, Miami Herald Media Company

“I attended the Direct Marketing Educational Foundation (DMEF) Awards Dinner last night. Close to 300 marketers from all over the country gathered to honor Beth Smith with the Edward Mayer Award. Beth is a super lady who over her career has taught so many people direct advertising that she probably has had a direct affect on the country's GNP."Jon Roska, Roska Ideas
"The Direct Marketing Institute is a wonderful and informative course. I’ve taken it many times and I learn something new every time. I’m always pleasantly surprised at its new updates, and the instructors are delightfully engaging.”  – Claudine Donikian, Director of Marketing, Pentera, Inc.

“I’ve been to many seminars and conferences in my career, and this hands down was the best I've ever attended – from content to presentation. Thank you!”  – Fred Descher, Marketing Consultant, Strategic Marketing: Emerging Markets, Farmers Insurance

“The seminar was well worth the 5,000 miles travel from Manila, Phillipines to San Francisco! I really learned so much and I’m excited to share it all with the marketing folks.”  – Marissa Olidan, Marketing Manager, Mead Johnson

“The seminar was the best one I have been to. The speaker was so motivational, making you want to go out there and make a difference.”  – Kathy Mandzij, Marketing Manager, Oppenheimer Funds

Want the same experience for your team?  Contact Beth Smith today.